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The business of public welfare is driven by culture, a historically segmented culture that Rich Reaches Out works to make more whole by also utilizing The Rich Family storytelling system made up of people moving with people for people. The media company under Rich Reaches Out, The Rich Family, is a collective where being informed meets intentional care, actively creating space for honest connections and storytelling. The Culture Division of Rich Reaches Out directs The Rich Family, leveraging its assets, Rich Mag Digital, #RichTalk, and Rich Publishing Studio, to meet health equity demands. Rich is a rightfully circular and inclusive naming convention that communicates an invaluable interconnected system providing a whole system solution to remedy a deficit system.